Your Salespeople Are Being Outsold
Customers are better educated than ever, but that's no excuse for an embarrassing lack of professionalism and product knowledge.
Customers are better educated than ever, but that's no excuse for an embarrassing lack of professionalism and product knowledge.
The dealership of the future will run on seamless technology platforms that eliminate the need for standalone solutions.
Forward-thinking dealers are leveraging the limitless power of artificial intelligence to boost sales and service revenue.
Dealers can be good teachers or bad teachers, and their influence on employees extends well beyond the showroom walls.
G.P. has a plan for dealers whose customers’ product knowledge exceeds that of their sales staff.
The editor convenes a dealer brain trust to tackle the product knowledge gap.
Former educator and oil field worker Cody Finney has survived and thrived at Lone Star Dodge Chrysler Jeep Ram.
The editor has seen the good, the bad and the ugly version of the vehicle walkaround.
Break your late-winter sales slump by offering customers a new incentive to buy from your dealership today.
A properly executed walkaround is still the most effective tool for building trust, creating an emotional connection to the vehicle, and closing the sale.
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