Why customer retention matters now more than ever
The report examines post-pandemic trends.
Targeted marketing and understanding data can help dealers win new customers and keep the ones they have.
Whether the dealership ties in maintenance, appearance packages, car washes, or loaner cars, a portfolio of value-added F&I products, are what brings the customer back and reminds them why they bought from you.
Kerry Monica and John Perillo invested in a comprehensive retention program that has delivered an additional $274,000 in monthly labor and parts revenue.
EFG Companies and Northwood University have named Team Vigilance the winner of their 2016 Innovator of the Year competition. The three-person team was awarded $25,000, and could see their winning product developed by EFG for market availability.
Is easy and effective service retention too good to be true? Prepaid maintenance expert offers advice for keeping your shop at capacity.
A new study from Cox Automotive found that warranties and service contracts are keys to service retention. To realize that benefit, the study recommends that dealers allow car buyers to research service contracts before they step into their stores.
Whether you realize it or not, intent-based search optimization is making or breaking your digital marketing campaigns.
David Kim became a 30-car guy by building an impressive base of repeats and referrals among Korean-Americans.
media brand
The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!
Already a member? Log In