Consideration of Chinese Brands Differs With Age
Poll finds youngest consumers would consider the cars if they were sold in the U.S.
Poll finds youngest consumers would consider the cars if they were sold in the U.S.
Survey for Mercedes finds many would complete purchases without salespeople involved.
The analysis, which looked at more than 1.9 million return-to-market events during the first quarter, found that 63% of SUV/CUV owners who returned to market for a new vehicle during the first quarter purchased another SUV or CUV.
Conducted by The Associated Press-NORC Center of Public Affairs, the poll found that 75% of households making less than $50,000 a year would have difficulty coming up with $1,000 to cover an unexpected bill.
A survey that targeted both consumers and car dealers found that the majority of consumer respondents favored dealerships that adhere to federal regulations. However, survey results also reveal that the majority of dealerships polled did not offer their employees comprehensive compliance training.
What I think does make Gen Y different is that they lived through one of the worst economic crises since the Great Depression. And if you had family that lived through the ’30s, you know what that did to their psyche.
Technology in the hands of a skilled F&I salesperson will help empower the customer.
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