Since When is Selling a Bad Thing?
Service expert Don Reed has observed that dealers are reluctant to push for greater sales in fixed ops. Here he looks at the cost of that reluctance.
Service expert Don Reed has observed that dealers are reluctant to push for greater sales in fixed ops. Here he looks at the cost of that reluctance.
Author Brian Barfield discusses a few things to keep in mind when trying to sell an analytical customer.
At Germain BMW of Naples, the store’s customer relationship management strategy was built around maintaining the balance between handling leads efficiently and maintaining a personal touch.
Phone contact is essential for sales succes in special finance. Greg Goebel outlines a six-step plan for successfully handling SF phone leads.
Maxwell Skynard - Rich media helps you overcome the big trust-objection, but does so in a way that makes them hungry to get behind the wheel...
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