Subaru, Ford Rank Highest in Loyalty Rates, Experian Reports
Between October 2014 and September 2015, consumers returned to Subaru and Ford more than any other OEM brand, according Experian Automotive.
Between October 2014 and September 2015, consumers returned to Subaru and Ford more than any other OEM brand, according Experian Automotive.
Mercedes-Benz and BMW saw significant traffic spikes on Edmunds.com after ads from the two companies ran during the Super Bowl, according to real-time analysis from Edmunds.com.
Mercedes-Benz USA will begin relocating its corporate headquarters to Atlanta from its current facility in Montvale, N.J., in July.
November total light vehicle sales increased 4.6% from a year ago to more than 1.3 million units. The industry SAAR was also up significantly from a year ago and the month prior, rising to 17.20 million units.
July sales totaled 1.435 million units, according to the firm. It put the July SAAR at 16.48 million units, up from 15.76 million in July 2013 but down from 16.9 million in June.
In the first quarter, loyalty and conquesting efforts by manufacturers paid off in improved retail market share.
The Kerrigan Quarterly Blue Sky Report also finds that blue sky pricing remains high for most franchises, with the market having established a pricing floor.
The average price of a used vehicle dipped slightly in May, according to Black Book. Analysts with the firm said they expect higher depreciation between now and the end of the year.
Car buyers believe Honda and Mercedes-Benz deliver the highest quality vehicles, according to a report from ALG.
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