How to Build a Loyalty Program
Expert offers a five-step plan to build your service business, encourage existing customers to visit more often, and boost sales of service contracts and accessories.
Expert offers a five-step plan to build your service business, encourage existing customers to visit more often, and boost sales of service contracts and accessories.
The father-and-daughter team of Mike and Sue Finneron built Canada’s No. 1 Hyundai dealership on the site of their disenfranchised Pontiac store.
Howard ‘Doc’ Schwartz has technically been in the car business for 50 years, but he treats every day like it’s his first.
Harry Klekos puts his all into his first meeting with each customer, and he expects them to be just as upfront as he is.
Members of Generation Z are the anti-Millennials, and they’re coming to a dealership near you.
David Kim became a 30-car guy by building an impressive base of repeats and referrals among Korean-Americans.
CDK Global has found that the words dealers use in their email interactions with customers can have a strong effect on whether a lead will turn into a sale. Industry jargon, it found, is not high on the list of words used by top performers.
Summer has come early and your inventory needs to stand tall. Jim Ziegler explains how to get help from your sales team, how often to re-display, and why all the photos of snowdrifts and gray skies on your website have got to go — today!
This month’s dealer profile is proof that adaptability breeds success.
Scott Kemp has been one of Crippen Auto Mall’s top two salespeople every month for more than 15 years, and the secret to his success is simpler than you might think.
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