Data Mining: The Golden Opportunity You’re Ignoring
Why wait for slow times to mine your database? Expert offers a four-step plan to make data mining a full-time profit center — and all you need is a process and a champion.
Why wait for slow times to mine your database? Expert offers a four-step plan to make data mining a full-time profit center — and all you need is a process and a champion.
Where would you rather keep your valuable data and mission critical applications — in a rack of in-house servers or under the close watch of a tech giant’s team of experts?
Fleet Forward’s Chris Brown takes an up-close look at the Tesla Cybertruck and asks whether an (almost) indestructible exterior can help it break into the U.S. fleet market.
Why do you have a business development center? Heard urges dealers debating whether to empower or disband their BDCs to consider whether its duties can be carried out by any other means.
A Nevada case proves the worth of fully disclosing every factor that can affect a used vehicle’s value and never purposely misrepresenting its condition.
The annual Dealers’ Choice Awards program generates excitement and pride among dealers and vendors — and not a little confusion. The editor breaks down the process and answers some FAQs.
Ziegler believes the decline of General Motors’ luxury division could have been prevented and might not be inescapable. But bringing Cadillac back from the dead would require a complete overhaul — and not just for the cars.
If you don’t already have one, these safety guidelines can help you formulate a plan to deal with workplace violence head on.
Attorney offers a five-step process you can follow in the unfortunate event a dealership employee is accused of stealing.
Expert shares the four essential components dealers should look for in outside training programs for sales and F&I professionals, each of which contributes to improved morale, productivity, and profits.
Dealers must find a new unique selling proposition in a market driven by highly informed car buyers who already know your price and are more likely to be swayed by value.
Concerns over costs, the customer experience, and intangible benefits have prevented many dealers from competing in the digital sales and F&I arena. Separate fact from fiction with this three-minute read.
Dealers see the potential for more sales, higher profits, and improved CSI scores that digital sales and F&I can bring. Your employees fear the loss of job security and the burden of new responsibilities.
Once treated as classified information, factory parts data is now shared freely. Opportunistic franchised dealers are seizing the opportunity by selling unneeded inventory to independent repair shops.
A new DealerPolicy study finds 83% of customers would buy auto insurance as part of their car-buying process — but only 9% were given the opportunity.
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