We’re Not Dead Yet
‘Da Man’ returns to put any rumors of the American dealership’s demise to rest and weigh in on weak lead providers, strong Ford executives and a resilient dealer body.
‘Da Man’ returns to put any rumors of the American dealership’s demise to rest and weigh in on weak lead providers, strong Ford executives and a resilient dealer body.
Bad parts, past mismanagement and news from Opel has the Alpha Dawg feeling sympathetic toward GM’s current leadership, while a wave of powerbooking charges leaves him wondering when dealers and finance directors will wise up.
Erosion can affect every aspect of your dealership, from staff and processes to the very foundations of your business. The Alpha Dawg wants you to keep fighting.
After successfully navigating the NADA convention and facing two profound losses, ‘Da Man’ returns to reflect on personal and professional triumphs and letdowns.
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