For objection handling, secret sauce is that special technique, the one thing you can say or do that instantly changes a “no” to a “yes.” This can lead you to the easiest objection to overcome: the one that never happens!
Recovery starts with analyzing how you look at leads. Taking advantage of the right digital tools, strategic merchandising, and the right data will help dealers recover and reimagine their business for the future.
Portfolio has launched Portfolio Accelerate, a new web- and card-based spiff program for top-performing F&I professionals.
Thousands of customers have purchased vehicles from the comfort of their homes. Learn how to keep them engaged when they can’t be in front of you.
More people are shopping for used cars and trucks, and that has created an opportunity for franchised and independent dealers to offer a bevy of F&I products uniquely designed to help many of these car shoppers.