With inventories of cars and trucks in much shorter supply heading into holiday weekends like Memorial Day, this summer may look very different. Pent up demand makes it critical for dealers to be even more targeted in finding potential shoppers.
Consumers want digital options in their car-buying process, and dealerships and lenders that provide it will be the big winners.
Taking action today to establish a more flexible and accessible website is more than just a nice-to-have. Compliance is an ongoing process and it’s important to ensure that all customers can find what they need on your site.
It’s more essential now than ever to capture customers as they’re starting the car buying process, and the first impression is happening online. It’s time to make sure yours is the best it can be.
Assumptions are a dangerous byproduct of our industry and we all need to check ourselves when it comes to stopping an idea in its tracks based on emotional biases and unsupported knee-jerk reactions.